Thursday, November 24, 2016

Random Acts of Thankfulness

Zestful Blog Post #186

Wishing you and yours a wonderful Thanksgiving Day. I’m thankful for all the usual suspects: health, family, Marcia. Beyond those treasures, here are 30:

·       Etch A Sketch
·       Photosynthesis
·       The Artist’s Bedroom in Arles
·       Psycho
·       Sutro Heights Park
·       The Bob-Lo Boat
·       William Walton
·       Georgia O’Keeffe
·       Pie
·       Laura Ingalls Wilder
·       Rose Wilder Lane
·       Trilobites
·       Nancy Kulp
·       Speedo Endurance Lite Fabric
·       Burt’s Bees
·       Randomness


[actual photograph of randomness: this wooden duck outside the music store.]

·       Every Damn Bronte
·       Tanqueray
·       Cows
·       John King Books
·       Samuel Taylor Coleridge
·       Marie Curie
·       Tracey Ullman
·       Palomino Blackwings
·       Matt Groening
·       Trey Parker
·       Matt Stone
·       Garry Winogrand
·       The Pelikan Pen Co.
·       The Cardiff Giant

Do you have any random acts of thankfulness to share? To post, click below where it says, 'No Comments,' or '2 Comments,' or whatever.

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Thursday, November 17, 2016

A Skill Built to Last

Zestful Blog Post #185

Not long ago a new acquaintance—a fellow author—turned to me and said, “I hate you.” The context was neither a political argument nor a discussion of whether Star Wars IV-VI could ever be surpassed.

No, we were sitting side by side in a conference session, and I was taking notes on my computer, typing on the keyboard. Usually I take notes longhand on paper, if at all, but I wanted to catch everything in this particular presentation.

When the speaker paused, this new acquaintance, who had been watching me out of the corner of her eye, said, “You can type as fast as he can talk.”

I shrugged modestly. (I’ve gotten so good at those modest shrugs!)

“And you don’t make mistakes.”

(Self-deprecating murmur.)

“I hate you.”

Jesus, lady. Of course I knew she meant, “I envy you.” Why do people say I hate you instead? Whatever. Yeah, I can touch-type pretty accurately, and I’m always surprised when other authors can’t. Probably one of the most pragmatic decisions I ever made in high school was to take a one-semester typing class. I was already writing lots of papers and stories, and college was in the offing. At that time, however, part of the female zeitgeist was like, “Don’t learn to type, because then you’ll just be a secretary forever!”


[My keyboard. Oh, and there’s Cheetoh, the baby dinosaur I rescued at the beach last year. He likes to hang out on my desk.]

I was all for the women’s movement, and I certainly perceived the need for it, but I thought, isn’t it like cutting off your nose to spite your face, to NOT learn something because of some principle? (I mean, you could always lie and say you can’t type, right?)

Then after college I got a job as a reporter/photographer, and I sure had to type fast for that. Ahh, that good old IBM Selectric… If absolute certainty had an aural profile, it would be the sound of an IBM Selectric ripping along on 20-lb bond.

Needless to say, I cherish my typing skills now more than ever. Do they teach touch typing (meaning without looking at the keys) in schools these days? Ah, a quick search reveals it’s now called ‘keyboarding skills.’ OK. If you Google ‘how to type’ you’ll find free tutorials on line. Because it’s never too late to learn. Honestly, it’s great not to have to think about the physical act when you’re putting ideas down; it’s great not to have a skill barrier between you and your output.

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Thursday, November 10, 2016

A Real Writer's Duty

Zestful Blog Post #184

These days when extraordinary, historic events occur, everybody becomes a writer. Social media enables all of us to spew impassioned opinions—joy, outrage, elation, despair—if we want to. And so many do. And free speech is great.

But a real writer of either fiction or nonfiction takes a much longer and deeper view of human affairs and human nature than most people.


A real writer is more curious than defensive. A real writer explores. A real writer is ready to be surprised. A real writer never panics. A real writer knows the world is in the work.

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Thursday, November 3, 2016

Word Quota Magic

Zestful Blog Post #183

When you’re writing original material—fiction or nonfiction—setting a word-count goal for your writing session is rewarding on a surface level, but also on a deeper, magical level you don’t understand until you do it.

Surface level is obvious: If you get words down, you’re writing; you’re making measurable progress. Whether your product is good or bad is, at this point, irrelevant.

Now for the deeper reward of chasing your word quota.


As you write, somewhere in the back of your mind is ‘Gotta make word count.’ That alone makes you really not want to cross stuff out, hesitate, choose one way to say something over another, cut off that rabbit trail you’ve been following because, enough.

You’re more likely to write deep into something, to not ‘keep moving forward’ but to linger on something you thought might be minor. Since I’m here and I really have to make word count before I can stop writing, I might as well keep going on this, drill down, because I’m already ON this vein of ore.

You’re more likely to experience flow.

Only when you’re sure you’ve exhausted that vein must you come up and figure out what might be next, or what could be next. And shift to that and write.

When you go back over that material, you might decide to keep or throw, but material written under word-quota pressure will have the greatest chance of containing something wonderful, surprising, totally cool: something you had no idea was going to appear, something you wouldn’t have wanted to miss for the world.

When you choose quantity over quality in the early going, you’re giving yourself WAY more chances to come up with something brilliant. It’s one of the great paradoxes of creativity! It’s Zen, it’s magic, it’s art!

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Thursday, October 27, 2016

Ten-Minute Enigma

Zestful Blog Post #182

This happened on October 21 at approximately 9:25 a.m. at the Florida Writers Association conference. ‘Crystal Ballroom C’ in the Hilton hotel, Altamonte Springs. Some of you were there.

[But oh, first I gotta give a shout-out to the Royal Palm Literary Award Winners. Special congratulations to frequent Zestful blog commenter Tricia Pimental, and to my St. Augustine crit-group member Melody Dean Dimick, who won two awards! Have I overlooked any blog follower? Lemme know.]

OK, the enigma. I arrived at about 9:00 to set up for my presentation scheduled for 9:20, “How to Write Dialogue Like a Pro” and found the room already filling up. There were about 10 of those big round tables seating 8. Or maybe it was 8 tables seating 10. Anyway, over the course of the next fifteen minutes the place got packed, so much so that people were resigning themselves to standing room. Gratifying for me, but problematic for the conference, because attendees were still trying to crowd in.

At 9:20 I received a nice introduction from Nancy, one of the many unsung conference volunteers (so unsung that I can’t remember her last name), and began. After maybe five minutes, two or three hotel staff guys came in and began the process of transforming the wall between Crystal Ballroom C and the currently unused Crystal Ballroom D from a solid thing to a huge accordion-fold of heavy panels. Writers intent on improving their dialogue skills happily moved to occupy the near tables in Crystal Ballroom D. This was a bit disruptive, but one of those necessary things, and everybody was now more comfortable. As the hotel guys shoved the panels into a compartment in the wall behind me and left, I resumed talking, using slides and pictures to illustrate my brilliant points.

Five minutes later a woman stood up and called out, “Excuse me, but my purse has been stolen!” 


“Maybe folks nearby could look around?” I said, checking my watch and starting to worry about time lost. During the next few minutes people peered beneath tables and chairs, despite the upset woman saying, “It isn’t here. It isn’t here. It’s been stolen.”

No one could find it; the purse was gone.

“It would be a good idea to get hotel security involved right away,” I suggested from the dais, and the woman hurried out. I sympathized; it’s terrible to lose your purse, and although the victim was distraught, I thought she was doing a pretty good job of holding it together. I resumed talking, then in another few minutes a hotel security guy came in with the victim and started looking around, etc. I was reluctant to speculate that maybe one of the wall-moving guys had somehow grabbed the purse. One doesn’t want to automatically blame the help, and moreover, the guys had on just shirts and pants, no jackets or anything, and they hadn’t been carrying any kind of equipment bag that could have easily hidden the purse.

I kept talking in spite of the minor hubbub still going on with the security fellow. My audience nicely stuck with me and overlooked it when I lost my place a couple of times.

After another minute, someone sitting close to the dais spoke up and pointed: “I wonder if it could be in that wall!” Meaning the compartment where the partition panels had been folded away.

I thought that was a brilliant possibility, because the victim had been sitting near the partition. A couple of attendees took the initiative to open the compartment and root around in it, and lo and behold came the shout, “Here it is!” The purse had gotten somehow swept up in the partition as the guys accordioned it away. (Thank you for speaking up, RPLA winner Melody! Later I learned others had had the same thought, but hadn’t called it out yet.)

Happy ending, though I had to hotfoot it over the last parts of my presentation to try to make up for the lost time.

Afterward, the woman stopped me in the concourse and apologized, saying, “I’m the drama queen who disrupted your presentation.” Of course I told her never mind, these things happen.

In the aftermath, a few conversations got going around the assumption that the purse had been stolen, which—hey, it seemed like a reasonable conclusion. After all, I was standing there at the lectern thinking of the likeliest suspects: the hotel employees, who had come in and out so quickly. Who were they? Where were they now? And yet—and yet! A freakish, unintended event had come between the woman and her purse; no one’s fault, a perfectly reasonable explanation. Such a fantastic lesson in remaining calm and considering all possibilities in the face of calamity! Any of the great detectives—fictional and real—would have been proud!

I’m still shaking my head over it.

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Thursday, October 20, 2016

Imperfect? Perfect!

Zestful Blog Post #181

Pre-blog note: I’ll be doing the Florida Writers Association conference this weekend. Subtropical friends, I look forward to seeing you there! Please make a point of coming to my presentations and panel discussion, as they will be the best.

Today’s blog:

Recently I read and posted reviews for a book that’s not perfect. It’s a first book. I gave it four stars, a very good rating, not because I thought the book had tons of literary merit, but because I thought it was written from the heart. (And it does have literary merit.) I thought other readers might enjoy it and benefit from what the author had to say.

The book is Forever Built of Days by Jessie Witt Pannell. It’s a memoir in the form of a pastiche of prose and poetry. Jessie is a good writer. The object lesson here, though, is this: She felt inspired to write a book about her life; she didn’t get hung up on following some form or other; she wrote the book; she put it out there. There are little things here and there I might wish she’d done differently, but overall the book succeeds. It isn’t perfect, but it’s out there.


[Is this window box perfect? It isn't! It is! Look at that lobelia!]

This is something I saw over and over as a judge for Writer’s Digest self-published-book competitions. Those contestants got their books out into the world. Most betrayed a lack of writing experience but by God those books had gotten written, finished, and offered.

I’m not advocating careless work. I’m advocating giving it your best shot, then moving forward with a peaceful heart. This is something I must remind myself of all the time. So I figured I’d get in your face about it today too! Thanks for being my friend.

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Thursday, October 13, 2016

The Key to Book Retail

Zestful Blog Post #180

Quick pre-blog note: The current Writer’s Digest Yearbook on the newsstands features a couple of articles by me: “Take Two,” on using arc and pace to fix and improve your storytelling, and an excerpt on how to write good dialogue from You’ve Got a Book in You.

On to today’s post. Ever since ending my 10-year career with Borders in 1997 I’ve kept an eye on the bookselling business. I learned a lot working for Tom and Louis Borders, and some of it was about retail in general. And the great truth of retail is that there is no such thing as a loyal customer. The instant a customer decides their needs will be served better elsewhere, sayonara. That’s life; that’s common sense.

Therefore, the key to retail success is to be a loyal merchant. You can and should be loyal to your customers by serving them well, truly, and consistently. But there’s more.


A relic!

Today, bricks-and-mortar retail is way more about experience than the merchandise. Doesn’t that sound odd? But it’s so. The retail discount experience isn’t a pleasant experience; it’s usually an ordeal. We endure the harsh lighting, cheap fixtures, and overwhelming layouts in order to save serious dollars on food and other stuff. Then of course we can buy all kinds of things for low prices on line, from the comfort of our cracker-strewn bed. We can buy books that way too. Therefore, why bother getting up, taking a shower, putting on clothes, and scrounging enough gas money to go to a bookstore to browse and buy?

For the experience. For a unique experience, which in the case of a bookstore means a curated collection. Smart booksellers know that the deep-and-wide inventory of B&N or the late Borders will cost them big to try to duplicate, and make for lower profit margins. But if a bookseller can start small—that is, 4,000 to 8,000 titles—and curate that collection deep and narrow, they can succeed. Because the store’s personality is what attracts customers, if they’re to be attracted. Lots of smart booksellers are doing the small-batch, microbrew experience. (Speaking of microbrews, it is indeed a fact that food and beverage make any shopping or entertainment experience more enjoyable.)
Still, what’s to stop a customer from finding a cool book at your store, then buying it via their phone right while they’re standing there, for cheaper, on line? Nothing. Some will always do that.

But booksellers who keep an eye on expenses, make reasonable choices when it comes to staffing and overhead, and work hard to make it easy for a customer to buy something right now—yeah, that can work. Because humans crave experience; we WANT to get out of our cracker-strewn bed and feel we’ve done something fun and worthwhile. We want to brag that we went to X store, where the cognoscenti go. But moreover, it’s the serendipity of browsing that makes it worthwhile to physically be in a place with lots of books. You’re gonna see something new; you’re gonna bump into something or even someone. You’re gonna have a different feeling than staring into that glowing screen with its tiny images and hyperdrive scrolling. Even Amazon knows that, and is capitalizing on it: their new brick-and-mortar stores must be doing well, as they’re rolling out more of them.

Then there’s innovation! Went to the movies on a trip to suburban Detroit not long ago, and it was the first time I saw the ticket line and the concession line be one and the same. Lots of staff behind the counter; the line went fast; they sold a sh*t-ton of popcorn and everything, way more than if the lines were separate. This is really, really a leap, and how could it have taken so long for the first theater operator to a) get the idea, and b) have the balls to implement it?

What’ll be the next innovative thing in book retail? Lots of smart people are working on that.

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