Zestful Blog Post #161
Over the past week, I watched eleven webinars on the
business of writing and teaching. I learned many things. Some of the most
interesting had to do with the presenters/panelists themselves. The ones who
came across like stars did a few simple things right, and the ones who came off
looking like cavemen did them wrong.
1) Get your camera level with your face. Meaning don’t have
it on your desk or your coffee table so you’re looking down at it. Even people
in good shape look double-chinned and sleepy from that angle. On a laptop or
tablet, the camera is usually a little dot embedded at the top center of the
frame around the screen. The screen is not the camera. The screen is not the
camera. The screen is not the camera. An easy way to level the camera is to
booster-seat your laptop on books or a briefcase. Remember briefcases? Maybe
there’s one in the attic.
2) Look into the camera. When you look at your likeness on
the screen—or the likeness of the person you’re talking to, in a hangout type
situation—you are looking down and away from your audience, and they will spend
the whole time waiting for you to make at least glancing eye contact. When your
face and eyes are level with the camera, you are showing your audience that you’re
literally ‘on the level.’ You look earnest and natural, even though you’re
forcing yourself to stare at a tiny inanimate dot. That’s showbiz.
3) Comb your hair and wear something halfway decent on top.
I recently had to get ready in a hurry for a book group Skype, so I put on a
nice top, jewelry, and a little lipstick, but didn’t bother changing out of my elastic-waist
charwoman’s shorts below. For all they knew, I was a hundred percent glamorous.
4) Sit up straight. As in back-not-touching-your-chair,
Downton Abbey style. When you sit back, especially in an upholstered chair, it
looks like you have bad posture even if you really don’t. Your audience might
not consciously notice, but these subliminal things add up. If you don’t have a
yoga-teacher body, sitting up straight makes you look your trimmest. Also,
since the time of Herodotus, civilized people have known that sitting up
straight just makes you feel more bright and energetic.
5) Mumble away, if you must, when making your points, but
for the love of God slow down and be clear when mentioning the name of a person,
product, or company. It helps even more if you spell it out or give a clue as
to the spelling. Not one single person, not even the best of them, did this in
any of the eleven webinars I watched. They all threw around the names of web
companies like they were still swallowing their cereal—was that ConvertIt?
ConverKit? Kevorkian? Oh, maybe it’s ConvertKit.
6) I can’t help adding a sixth tip, and can’t believe I need
to, and it would seem it hardly needs saying, but don’t pick your nose. I
watched a multimillionaire business owner give a webinar during which he kept
his laptop on the coffee table and for the entire hour looked down at his own
image on the screen, never the camera; sat back on the couch so he looked porky;
mumbled everything; swigged from a two-liter bottle of some beverage; and
picked his nose. He did it starting about a fourth of the way in, and from then
on. The thumb side style. Constantly. Alternated with back-of-hand wiping.
The
hilarious thing was that he would look away from his laptop when he did it, so
that HE didn’t see himself picking his nose on camera. I believe he might have
presumed in some reptilian lobe of his brain that therefore WE couldn’t see it
either. To top it off, near the end he humble-bragged about paying $750,000 in
taxes last year. The next day I saw a screen shot of him and just got this immediate
visceral feeling of ewww.
If you do have to attend to your nose, say, “I beg
your pardon for a second,” turn or step away from the camera, and use the
handkerchief or tissue you made ready before starting. It should be right next
to your glass of water and your just-in-case throat lozenges. And if you do have to mention how much you pay in taxes, don't.
Now, thanks to me, you will not look like an imbecile on web
video.
Do you have a tip to add or something fun to gripe about? To
post, click below where it says, No Comments, or 2 Comments, or whatever.
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in.
LMAO!
ReplyDeleteCharwoman cargo shorts? I'll never lose the image!
Again, thank you, thank you, thank you!
Of course you're welcome, Cordia. I might add, just for you, that the elastic waist on those shorts is really starting to go and I have to be careful how much I put in the pockets. Thanks for looking in!
ReplyDeleteYou forgot the most important rule.
ReplyDeleteBacklighting.
For example if you have a window that opens to the west behind you, and it is five o'clock in the afternoon, no one will be able to see your face. Close the curtains.
I have one more. Please don't talk so slowly that the audience falls asleep or assumes you think we're imbeciles. I recently watched a seminar from a well known instructor who talked so slowly and monotonously I could have used the show for a sleep aid!
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteVery good points, Big Stan and BJ. Thanks for contributing. BJ, your post turned up twice and I deleted one.
ReplyDelete