Zestful Blog Post #233
If you’re a faithful reader, you know me, and you already get that this title
is to prove a point. But I will share information I found interesting. Shocking?
Maybe.
So OK, I’m a member of an organization called Novelists
Inc., which is predominantly made up of independently published authors. The
annual conference was last weekend in St. Pete Beach, Florida. I saved money by commuting in every day, but it would have been fun to hang
out in the bars with presenters and other writers every night. I attended a
bunch of sessions and met up with some serious authors, as well as big shots in
the publishing business, notably executives from Amazon and other high-profile
companies.
Here are five highlights:
1) Annual
book sales are second only to television—which I guess means subscription
television—and higher than games, music, and movies put together. I regret not
having copied down the actual figures, but I was too busy absorbing the impact, being legitimately and seriously shocked by how much money there is in book sales,
especially as compared with other media.
2) Marketing
isn’t everything; it’s the only thing. Well, that’s the impression I got from
some of the sessions, but the message really is that authors must do marketing
and promo, no matter who they are, or risk oblivion. If your marketing
initiatives fail, it’s because your product blows. So learn to write well
before learning to market well.
3) Almost
no one these days understands geometry. I run into this all the time, especially
with writers, who brag about being mathematically illiterate. In God’s name, it’s
not that hard. More than one presenter kept talking about one-dimensional
characters or one-dimensional this or that. Does no one remember Descartes?
Does no one cherish his memory? He gifted us with the concept of
dimensionality. A point in space has zero dimension, a line has one dimension,
a plane has two dimensions, and a solid has three dimensions. A solid moving
through space represents what we sometimes call the fourth dimension, or time. To
call a character, for instance, one-dimensional is to call it linear. This is
not what you mean. You are trying to say the character is flat. A flat
character is a two-dimensional character. A picture is two-dimensional; it is
flat. Something three-dimensional would leap off the page, wouldn’t it? When we
wish to say a character or scene or anything else is dull or flat or
undeveloped, let us please say it is two-dimensional. Thank you very much for
sticking with me through this pet peeve.
[This commanding swan was once a gray, uncoordinated cygnet. But it was always a swan. See #6.]
4) Romance,
chick lit, and traditional mystery writers do well keeping profanity and
explicit sex out of their material. One of them said she hears from moms
who tell her, “I don’t have to turn off the audio of your book in the car when
I pick up the kids.” Meanwhile, I was surprised to hear a couple of authors of
young adult material tell me they put in plenty of profanity and vulgarisms,
and even (well protected) sex, and of course the kids love this. It’s just
their parents and teachers who sometimes have a problem with it. Yet the kids
are the final audience, and they’re supported by adults who perceive the value
of good writing, and writing that speaks to young people with good messages.
5) Top-earning
professional writers get that way by being efficient, tracking their time,
meeting deadlines, and spending money when appropriate—that is, gathering
collaborators such as cover artists, editors, and publicists, and buying
advertising and spending money on promotion while keeping a close eye on return
on investment.
6) Oh,
and one last thing. So OK, that’s 6 things; sue me. A catchy blog post title
can earn you a click, but if you don’t deliver what the clicker expects, you might
be sorry. Bottom line, you have to be yourself, not a cheap huckster. Is this
obvious? Of course, but there are so many voices out there yelling “Look at me,
look at me, look at me!” that sometimes a quiet, sincere person begins to doubt
themselves. Don’t doubt yourself. You have friends right here.
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