When I speak or do writing workshops, I often use PowerPoint
slides with pictures as well as bullet points. I almost always put in one of my
current head shots, and as a side piece of advice I'll say, "Get a good
author picture taken."
Authors who create a head shot by cropping themselves from a
snapshot, or get their kid to shoot one, almost always get a result that screams,
"Cheapskate amateur!"
You'll use your head shot not just on the jacket of any book
you write, but for your web site, social media pages, promo for readings and
other gigs, etc. You want one that makes you look professional, therefore
you need professional help. [Photo by Thomas Bender.]
Take my advice:
1) Look into local photographers. Check out their work, ask
questions. For my most recent shots, I chose a friend who's a professional news
photographer.
2) Pick a day well in advance, and book the photographer for
just after lunchtime.
3) Book a hair appointment and a makeup appointment for that
morning. I asked my makeup artist for a natural look, and after about an hour
of intense effort, he achieved it. Guys too should consider a professional
makeup job, to even out their skin tones.
4) For girls, buy a tube of the same lipstick your makeup
artist uses, so you can refresh your lips after drinking or eating. For guys, unless
your artist puts lip color on you, use Chap Stick or such to keep your lips
from looking dry.
My photographer came to my house with portable lights and
reflectors. We tried different settings—dining-room table, chair in the living
room, outdoors. The key to being a good subject is to relax. At times I tried
to conjure feelings of amusement, love, and enthusiasm, and that seemed to
work.
What to wear? Simple is best. Remember your picture might be
viewed in a small online format, so gorpy stuff won't scan. Light colors help
bring out your face and your hair color. A dark shirt or top can, when viewed
in a thumbnail on line, just look like a dark blob or shadow.
Today's digital photography is a godsend compared to olden
times, when you pretty much had to sit for a studio portrait. The guy would
take six exposures, and you'd look stiff in all of them. You'd pick the
least-horrible one and live with it.
A good photographer today will make dozens, if not hundreds,
of exposures, shooting rapidly at times to capture the nuances of their
subject's fleeting expressions. I'm not naturally photogenic, so it was great to have
hundreds of shots to choose from. I tell audiences that of the 400 shots the
photographer took, in 396 of them I look like Norman Bates's mother. Always
good for a laugh. But we caught lightning in a bottle a few times. My agent,
upon seeing the shots I chose, exclaimed, "You actually look warm and
professional!"
Tell us what you think! To post your ideas / comments, all
of which I read and try to respond to, click below where it says, 'No
Comments,' or '2 Comments,' or whatever.
If you'd like to receive this blog automatically as an email,
look to the right, above my bio, and subscribe there. Thanks for looking in.